Touré opened his mouth and the truth fell out.

It was unintentional:

KRYSTAL BALL, CO-HOST: John, I want to switch gears a little bit. You’ve been somewhat of a skeptic on the impact of political advertisements and negative ads in particular. I read a quote from you calling it pure speculation as to the impact that these ads actually had. I mean, are we wasting billions of dollars that aren’t even going to change anyone’s mind here?

JOHN SIDES, POLITICAL SCIENCE PROFESSOR, GEORGE WASHINGTON UNIVERSITY: Well, One of the things that’s interesting is that political science research into the effect of advertising over time including by my co-author on this book “The Gamble” – Lynn Vavreck of UCLA – has found that the effects of these ads tend to wear off after about a week. And so it really raises the question about what these many, many millions of dollars of spending in June, July and August are really accomplishing. You know, it might be that we should look to October to really identify the actual effects of all this spending.

BALL: So they should all hold all their fire and then release literally a billion dollars worth of ads in the week before the election?

SIDES: That, that’s an experiment I’d love to see, but the problem is, you know, no one wants to hold their fire for fear that the other side won’t. And so what you have here is sort of an arms race where I think each side feels compelled to blanket the airwaves right now.

TOURE NEBLETT: I mean, there’s only 24 hours in a day, Krystal, so even if you unleashed a billion dollars of ads in October, you can’t run 25 hours. But I mean we have – or the Obama campaign has – succeeded in, or attempted to succeed in, defining Romney early when Romney was undefined for many voters. So, I mean, that perhaps would be a value of June, July advertising, right?

While he didn’t mean to say “we have,” it’s the truth. He and his co-workers live and breath leftist propaganda. The only thing he was wrong about is that Romney has been defined by Obama or NBC News. They have tried to paint him as a 1%er who has something to hide because he won’t show his taxes, but let’s be realistic. Most people don’t care about Romney’s taxes.

They care about their own.