I received this in an email from a friend and she was kind enough to let me reprint it here on the blog. It’s a great guide to a growing online community that conservatives already dominate. If you aren’t on it, you should be. I might have some invites if you want one. If not, I’m sure Andrew does. Just let us know.
Thanks to Allie Winegar Duzett.
Hey all! In the past month I’ve gotten several Pinterest follows from conservative groups like FreedomWorks and The Heritage Foundation. A lot of us are new to Pinterest and are still figuring it out, and I thought I would offer my pinning skillz to you all in case you find them helpful.
Spending inordinate amounts of time on Pinterest is my only qualification. But I really do spend an inordinate amount of time on there.
Here’s what you need to know:
WHY GET ON PINTEREST
Breitbart was all about taking conservatism and making it mainstream by inserting conservatism into our culture. Using Pinterest is a way to do that. Do it for Breitbart, people!! Pinterest sees over 1000 NEW visitors every sixty seconds.
WHO’S USING PINTEREST
Here’s an infographic that breaks down the demographics of Pinterest users in the US and UK. It’s from December, so it’s outdated. In recent weeks, I’ve been followed by more and more guys, and I’ve been seeing more and more political things on the pinboards I follow. Now is a good time to get into Pinterest. I think in the next year we’ll see Pinterest become something akin to Twitter and Facebook, in terms of popularity as a social connector. Just think: if you jump in now, you’ll be on the cutting edge. Not even Media Matters has fully embraced Pinterest yet (HA! I just became MM’s second follower. Go me!). This is our chance to beat the Left to an effective way of reaching out to everyday people.
Pin (noun) = an image you’ve pinned to a board
Pin (verb) = the action of putting images on your board
Board = Place where you store related images on Pinterest
Pinner = someone who pins things
Follower = same as in Twitter–you follow people and their pins come up on your feed
HOW IT WORKS
When you get your Pinterest account, you get a button on your toolbar that lets you pin images from the internet to your boards. You can pin whatever you like–except apparently anything on Ace of Spades HQ, which is very sad for me because I would pin stuff from them all the time.
The images you pin show up on your board, as well as in the feeds of everyone who follows you. Clicking on these images sends you to the site where the image was pinned in the first place. For example, if you write a blog entry about Obama, you could make an image of him with an obnoxious quote from him superimposed on the picture, pin it, and then when people repinned the image, they could click through and be directed to your article.
Basically–when you make clever, unique, useful images that resound with users, they will pin your image to their board, and thereby drive traffic to your site. Winning!
HOW TO START A PINTEREST ACCOUNT
Right now you need an invitation to join–if you want one, email me with the email address you want the invite sent to and I’ll send you one.
HOW TO GET A PIN-IT BUTTON ON YOUR BLOG
WHAT TO PIN
This article explains how the WSJ is using Pinterest. Tips:
– Only pin images you own the rights to, if you’re pinning on behalf of a conservative organization. That’s my personal thought. This is important, I think, because it removes the worry of having some crazed leftist use your pins as a way to attack you. If you can create your own pins, you should. It’s easy to do in PowerPoint. Design everything on PPT slides and save them as jpgs, and stick them in your blog. Then pin. Done.
– Pin things that are funny. Funny things will get repinned. If you have a funny quote on your blog, copy and paste it into a PowerPoint slide. Format it to look cool, add your url to the bottom of the slide, and save it as a jpg. A lot of people have humor boards.
– Pin things that are insightful. For example, quotes that are inspiring or make you think. A lot of people have quote boards or inspiration boards.
– Pin infographics. The example I linked has to do with the health effects of caffeine, which I had pinned on a fitness board. This would be really effective for policy groups and blogs, using visuals to show things like the effect of Obama’s tax policy on the taxpayer, or gas prices on the economy, etc.
– Pin pull-out quotes from your articles.
– Pin well-staged images that illustrate a point. For example, you could have a picture of stick figures, ones that are brightly-colored for the people who have work, and blacked-out ones for people who are out of jobs. You could have two figures side by side to compare Obama’s job numbers v. Bush’s.
As an example, for this article, from Heritage, you could do something fun with an inverted pyramid–since the old Food Pyramid was a bottom-up approach to food, and Rachel wrote in that article about “This top-down, one-size-fits-all approach to education.” Top-down food pyramid? Maybe it’s a stretch, but maybe it could be a cool graphic. It would be easily pinnable. If you added words to the graphic, people would know what they were pinning.
I make pins from time to time to go with articles I write, and the pins I create generally take me no more than 5 minutes per pin. I know our time is precious–which is why I say to go ahead and invest that extra 5 minutes in a unique pin. If you’re already writing a great article, why not add a unique image that can help drive traffic to it?
Anyway. You all probably already know all this stuff. But in case you didn’t.