I make political ads.  It’s something I’ve done for several years.

Generally, I’m impressed with the work of other “professionals” and analyze their videos to understand what works.

This time, I sat in slack-jawed wonder at what I was watching.

Yeah, it’s that bad:

Just, wow.

Just from a technical aspect, the video is poorly shot, exposure is too high in some places, too dark in others.  There’s no music bed to drive the message.

And what’s with the golf comment at the end.

Sure, people are talking about it, but not for the right reason.

But maybe I’m wrong.  What do you think?

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